Brand Guidelines

Welcome to our brand guidelines. We want to make it easy for you to use our brand in your articles, graphics, communications, print materials, and more.

Please note that by using these resources that you agree to our terms of use and these resources are covered under our privacy policy and end-user agreement.

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We love our logos. We are proud of them and require that you follow these guidelines so that they look great in any and all situations.

Circle logo

Our Circle Logo is our original logo and holds a special place in our hearts. It should be used on official documents, large formats, and on backgrounds where our Word Logo is not appropriate.

Word logo

Our Word Logo, affectionately dubbed our “worm logo”, is our main logo. It should not be used for official company documents. It should be used in most placements, especially horizontal.

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Logo Specifics
Exclusion Zones
Minumum Sizes

Our logo should never be smaller than 40px in digital or 20mm in print.

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Color Combination Examples
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Logo Don'ts

It is important that our logos remain consistent and unchanged. No attempt should be made to alter our logos in any way. They should remain as indicated in this guide.

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Our Colors

Our colors are important to us. Our main color is, and always will be, orange. Utilizing other colors in our palettes help to strengthen our brand and continue to make us recognizable and memorable.

Primary Colors


HEX #E87722
RGB 232, 119, 34
CMYK 0, 49, 85, 9
PMS 158 C


HEX #1B365D
RGB 27, 54, 93
CMYK 71, 42, 0, 64
PMS 534 C


RGB 167, 168, 170
CMYK 2, 1, 0, 33
PMS Cool Gray 6 C

Secondary Colors

Curious Blue

HEX #268BD4
RGB 38, 139, 212
CMYK 82, 34, 0, 17
PMS 2194 U


HEX #9E2629
RGB 158, 38, 41
CMYK 0, 76, 74, 38
PMS 704


HEX #505759
RGB 80, 87, 89
CMYK 10, 2, 0, 65
PMS 445 C

Big Stone

HEX #101C29
RGB 16, 28, 41
CMYK 61, 32, 0, 84
PMS 7547 XGC

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Red Hat Display

Style: normal


Style: bold


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