Prime looked to Eleos Technologies to help them build a customer mobile app that could be used by their drivers on their personal mobile phones (Android or iOS). Prime had worked with Eleos for a document scanning solution and were confident they could develop the app they needed. In short order the combined team developed the initial Prime app that is now used by 98% of their drivers – even though its use is entirely voluntary.  Over time, the app has evolved as Prime’s business has grown.  Today a small team of non-developers is able to maintain the app and can make updates or add new features as needs arise and are brought forward by the business. The applications required by the drivers are now consolidated into a single application that is simple to navigate and loved by the fleet. This vital tool, along with Prime’s amazing company culture, gives them a step up on the competition and has greatly improved their driver experience and contributed to their low driver turnover rate.

Brianne Madura, Assistant Director of Technology at Prime, Inc., says, “Our competitive advantage is really listening to our drivers and having an app that’s flexible to let us mold it the way we want to. Our drivers love our app. Even if they’ve come from another company, we make it feel like they’re home. It is personalized to them. We congratulate them on their awards, we congratulate them on their accomplishments. We make sure that their daily work life is as easy as we can make it.“