Groendyk had a communication problem with their drivers. They would try to communicate to terminals, but often the terminal managers would let them down. And even when the message got through, it was a terrible way to get information to drivers, because it just added to the “firehose of text” they already had to deal with.
With Eleos, Groendyk was able to start sending messages out to their drivers—and getting their responses. Drivers could easily see new notices in a dedicated area of their mobile app. Best of all, Eleos has functionality that let these messages be marked as to-dos. This allowed Groendyk to easily see who had watched the videos, and who still needed to.
The system simultaneously gave Groendyk a lot more flexibility about the format of the content, allowing them to pivot to using video. This worked so well that they developed it into what they call the GTI Mobile Minute: a regular, short video delivered via the mobile app, covering some new item they want their drivers to know about. Usually, it’s something like a department head letting them know what is going on today, or something as simple as a reminder about some new procedure.
How beneficial was this? Well, at the beginning of covid, Groendyk was able to quickly implement proactive messaging in their app to inform drivers about what the company was doing, and why. They credit this with a significant bump in driver retention. Being able to speak to drivers in a way that was heard meant that drivers weren’t left in the dark during this turbulent time. Groendyk credit this with a much lower turnover rate than anticipated.
The communication system that Groendyk built on Eleos was so successful, that they took it a step further. Now all their employees use it—allowing them to move completely away from email.